Commercial Command
From channel noise to executive clarity.
I connect brand ambition, paid acquisition, SEO, CRM, analytics, creative operations, and team management into a system leadership can trust, fund, and scale.
Operating System
Signal
Turn channel activity into one commercial view.
Proof
Connect media, search, CRM, and creative to revenue evidence.
Scale
Give leadership the scorecards and rhythm to fund the next move.
About
I build marketing organizations that perform under pressure.
Senior digital marketing leader with 15+ years across premium consumer, B2B services, mobility, and consulting environments. I combine executive strategy with hands-on operating depth: media, SEO, CRM, analytics, creative testing, agency governance, hiring, mentoring, and board-level reporting.
Director Scorecard
years leading digital growth across EMEA markets
revenue generated for clients through acquisition systems
degree ownership across strategy, media, CRM, analytics, and teams
Executive Operating Principles
Leadership is the multiplier: clear scorecards, sharper rituals, better hiring, and teams that know exactly what good looks like.
Performance marketing should connect brand, acquisition, CRM, analytics, and sales into one commercial operating model.
Prestige comes from disciplined execution: fewer distractions, stronger creative feedback loops, and decisions tied to revenue evidence.
Director-level capability across the full marketing engine.
Strategy, people, channels, analytics, and operating rhythm in one leadership profile. Built for employers who need ownership, not just execution.
Strategy
Digital Marketing Direction
Annual planning, budget ownership, executive reporting, agency governance, and commercial prioritization across complex channel mixes.
Acquisition
Performance Media Leadership
Google Ads, Meta, programmatic, retargeting, creative testing, media-mix discipline, and ROAS accountability at scale.
Full-Funnel Acquisition
CAC/LTV strategy, funnel architecture, landing-page systems, conversion-rate improvement, and growth experimentation cadences.
SEO & Content Authority
Technical SEO, editorial strategy, content operations, link acquisition, and search visibility programs that support pipeline.
Systems
Analytics & Attribution
GA4, dashboards, attribution models, forecast discipline, ROI narratives, and board-ready performance visibility.
MarTech & Revenue Ops
HubSpot, GA4, Looker Studio, automation, CRM hygiene, lead routing, lifecycle reporting, and sales-marketing alignment.
Leadership
Team Leadership
Hiring, mentoring, rituals, operating cadence, stakeholder management, feedback loops, and remote team performance systems.
Multilingual Market Leadership
English, French, and Arabic at native or C2 level, with EMEA context across France, UAE, and international teams.
Contact
Hire a marketing leader who can carry the room.
The best fit is an ambitious team that needs senior marketing ownership: strategy, people, execution, reporting, and the calm to make revenue decisions under pressure.
